Information about us
What personal information do you collect?
How and why do you use my information?
How long do you keep my information for?
Who do you share personal information with?
How do you process my personal information?
How can I update or change my personal information
What rights do I have?
What choices do I have?
Protecting personal information
1. Information about us
I am a store customer (optician or audiology), a corporate eye-care customer, or I use the Eyes On Broadway website.
Each Eyes On Broadway store is a company within the group of companies (consisting on Gazi Eyecare Ltd and Eyes On Broadway Ltd). Details of each store company are available in the relevant store.
Gazi Eyecare Ltd (a company registered in England and Wales with company number 10533018 and registered office at 101A CROW GREEN ROAD, PILGRIMS HATCH, BRENTWOOD, CM15 9RP.
Eyes On Broadway Ltd (a company registered in England and Wales with company number —----------- and its registered office at —--------------.
Eyes On Broadway are data controllers of your personal information for the purposes of any data-protection legislation that applies. You can contact the Eyes On Broadway Data Protection Officer at 343 Muswell Hill Broadway, London, N10 1BX.
2. What personal information do you collect?
We may collect and process information about you including:
your date of birth;
your contact phone numbers (including mobile);
your email and postal address;
your relevant health details including (a) current and past eye or hearing health conditions, general health conditions and glasses, contact-lens or hearing
prescriptions, (b) current medication details, and (c) correspondence between
your optometrist or audiologist and your GP or ophthalmologist;
your examination and test results;
your payment details;
your employment, lifestyle and driving information;
details of any prescription supplied to you by your healthcare professional or
information that you provide by filling in forms on our website;
details of your visit to the website and any transactions you carry out on the
any information or images you give us
any other information you have voluntarily given us.
We mainly collect this information from you when you give it to us voluntarily, but we may also collect it from other sources if it is legal to do so. This includes from the NHS or other healthcare providers, institutions or people you have authorised to provide information on your behalf (for example, parents or guardians), third-party service providers, government, tax or law-enforcement agencies, and others. We can also combine this information with information from public sources.
We may also collect personal information about you from your GP.
3. How and why do we use your personal data?
Your personal data is processed for the following reasons, so that we can provide you with the best possible eye and hearing health care and customer experience. We will only process your information if we have a lawful basis to do so. The lawful bases we rely on are;
We rely on our legitimate interests to provide you with a professional eye and hearing service in the most secure and appropriate way:
To perform eye and hearing examinations so we can understand your eye /
hearing health and any medical conditions
To determine your prescription for eyewear / hearing needs and dispense your
eyewear / hearing aids.
To book your eye / hearing tests.
To confirm your appointment. We'll send you a confirmation if you book online
and a courtesy reminder will be sent a short period before the appointment is
To contact you about changes to our service that could affect or inconvenience
To send you eye test reminders. Changes in your eyesight are usually very gradual,
so regular eye tests are important.
To send you eye and hearing health communication regarding eye health and
vision correction and how you can look after this.
To send you direct marketing communications about our products, offers and
discounts by post, email, sms, telephone and social media. You can opt out of
these communications at any time.
Survey and feedback requests to help us improve our service to you and make our
services and products more relevant to you.
To improve our products and services to you, we use data collected through the
use of customer surveys, cookies and research. We carry out analytics on the
information we hold about our customers to help us understand who our
customers are, how they use our services, purchasing behaviours, and how people
interact with us. This enables us to plan and optimise our business - for example,
appointment attendance, maximise the effectiveness of our advertising, products,
services and understand how our business is performing.
If you are browsing our website, we will not collect any information which will
identify you by name. However, we will collect information using cookies or traffic
data which uses IP addresses or other numeric identifiers, which analyse how
people use our website. See Cookies policy.
To communicate with you as well as send you healthcare information, details of
special offers and discounts relevant to you.
So we can respond to complaints, queries and any claims made against us.
We rely on contractual obligations when we process your information to fulfil an arrangement, we have made with you:
Administration of your online account
To process any transactions when you purchase our goods and services
To payment card processors to process credit and debit card payments and store
payment information; for example Worldpay and Paypal.
So we can provide our products and services to you
To meet our contractual obligations
We rely on legal obligations where we have a statutory or other legal obligation to process the information, such as for the investigation of crime:
We may need to make your personal data available to other optometrists,
medical practitioners, health and social care providers or the NHS
Regulators may request information when carrying out their functions
Other third parties who have a legal right to access personal data eg the police
our insurers, external auditors and investigators
Other companies who provide us with updated personal information e.g. changes
to your contact information, deceased indicators
If you choose to exercise your data rights e.g. a subject access request
So we're able to meet our obligations as registered and dispensing optometrists
So we can respond to any complaints or claims we receive from regulators or
other third parties
Fraud prevention and detection
Health and safety of members of the public, our staff and our customers
Corporate requirements including mergers and acquisitions.
We rely on your consent and ask you to provide explicit permission to process your data:
To process your personal data within the Eyes On Broadway group of companies
When you enter a Eyes On Broadway competition
When using facial scanning services to deliver personalised lenses
4. How long do you keep my information for?
We and other members of the Eyes On Broadway group will keep personal information for as long as is reasonably necessary (or as defined under healthcare laws and regulations which apply) to provide products and services, including aftercare services, and to maintain records as needed to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.
5. Who do you share personal information with?
Each Eyes On Broadway store is operated by a company within the Eyes On Broadway Group. When you place an order for products or services in a store, the data controller of the personal information will be that store. Eyes On Broadway Group will process that information, including any health information, on behalf of the store. Eyes On Broadway Group also provides and processes IT, marketing and other services for each store and any associated personal information.
We may reveal your personal information to other people, including in the following circumstances.
We use other organisations to help us process personal information but they are
not allowed to use it for other purposes. We may use the information we receive
from other organisations to add to and improve our databases of customer
We may reveal personal information to health authorities, including NHS or
national equivalent bodies.
We may pass personal information to external agencies and organisations,
including the police and other law-enforcement agencies to prevent and detect
fraud (including fraudulent transactions) and criminal activity. These external
agencies may check the information we give them against public and private
databases and may keep a record of those checks to use in future security checks.
If a claim is made, or could be made, against us or other members of the Eyes on
Broadway Group , we may pass personal information to our insurers.
If we sell or buy any business or assets, we may reveal personal information about
you to the prospective seller or buyer of that business or the assets.
If we (or substantially all of our assets) are bought or taken over by another
organisation (or there is a reorganisation within our corporate group), personal
information we hold about customers will be one of the assets transferred.
We may pass certain personal information to your employer, if you have been
referred to us as a corporate eye-care customer.
We may pass your personal information to others to keep to any legal obligation
(including court orders), to enforce or apply our terms and conditions of use of
website or other agreements we have with you, or to protect our rights, property
and safety or those of our customers, employees or others.
We may disclose an anonymised version of your contact details, gender and date
of birth (we use a process called hashing to protect your details) to third party
social media platforms such as Facebook to enable us to display marketing to
you. "Hashing" is similar to encryption and means that we scramble the plain text
to create a unique and irreversible message. This means that the social media
sites do not receive a plain text version of your contact details. Where we do this,
we require social media providers only to use your information for the purposes of
enabling us to display marketing to you through their platform and not for any of
their own purposes. You can update your social media privacy preferences on your
own social media accounts.
6. How do you process my personal information?
We may share your personal information with other members of the Eyes On Broadway group and organisations who provide services for us.
We also take reasonable steps to make sure your personal information is adequately protected in line with the requirements of the UK data-protection law.
8. How can I update or change my personal information
You can update or change your personal information at your Eyes On Broadway store, or by contacting firstname.lastname@example.org
9. What rights do I have?
You have certain rights under UK data-protection legislation, including the option to:
access your personal information – we may charge a fee if we are allowed to do so
correct your personal information if it is inaccurate or incomplete;
erase your personal information and prevent further processing in specific
circumstances and where there is no other legal reason for us to continue keeping
or processing that information. These include for example:
if the personal information is no longer needed in relation to the purpose for
which it was originally collected or processed;
if you withdraw your permission;
if you object to us processing your personal information;
if you ask us to stop processing your personal information (although we are
entitled to store your personal information, we cannot further process it if you ask
us not to);
if we move or transfer your personal information to another organisation; and
if you object to us processing your personal information in the following
If processing is based on legitimate interests or carrying out a task in the public
interest or when exercising an official authority.
If information is processed for direct marketing.
If information is processed for purposes of scientific or historical research and
To ask for any of the above rights, please contact: email@example.com
You have a right to complain to the Information Commissioner’s Office. They can investigate whether organisations are keeping to data-protection law. See ico.org.uk
10. What choices do I have?
We may use your personal information to contact you about our products and services.
If you do not want to receive marketing material, including special offers and discounts you can let us know in store, by emailing firstname.lastname@example.org or phoning the team on 0208 883 2183.
You can choose to stop receiving marketing emails from us by following the unsubscribe link and instructions on the marketing emails we send you.
11. Protecting personal information
We use a variety of security technology and procedures to help protect your personal information from unauthorised access and use. Examples of these are shown below.
Encryption, meaning that information is hidden so that it cannot be read without
special knowledge (such as a password). This is done with a secret code or what’s
called a ‘cypher’. The hidden information is said to then be ‘encrypted’.
Using a different name for you so we can hide parts of your personal information
Controlling access to systems and networks as this allows us to stop people who
are not allowed to view your personal information from getting access to it.
Training our staff so we make them aware of how to handle information and how
and when to report when something goes wrong.
Regular testing of our technology and ways of working, including keeping up to
date on the latest security updates.
We have no control over the contents of other websites or resources which are linked to our website. We accept no responsibility for them or the privacy practices they use, or for any loss or damage that may arise from you using those websites or resources.
13. Contact us
Last updated 4th August 2022.