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Privacy Policy

You have trusted us to take care of your eyes and/or your hearing needs. You can also trust us with your personal details. Eyes On Broadway Privacy Policy means that we respect any personal information that you provide us with, or that we ascertain from your eye or hearing tests, from any purchase of our products and services or any other interactions with us.

  1. Information about us

  2. What personal information do you collect?

  3. How and why do you use my information?

  4. How long do you keep my information for?

  5. Who do you share personal information with?

  6. How do you process my personal information?

  7. Our cookie policy

  8. How can I update or change my personal information

  9. What rights do I have?

  10. What choices do I have?

  11. Protecting personal information

  12. Updating our Privacy Policy

  13. Contact us

 

    1. Information about us

In this privacy policy, references to Eyes On Broadway, we, us or our means the members of the Eyes On Broadway group of companies (consisting on Gazi Eyecare Ltd and Eyes On Broadway Ltd) that process your personal information, including each of those listed below.

I am a store customer (optician or audiology), a corporate eye-care customer, or I use the Eyes On Broadway website.

Each Eyes On Broadway store is a company within the group of companies (consisting on Gazi Eyecare Ltd and Eyes On Broadway Ltd). Details of each store company are available in the relevant store.

 

Gazi Eyecare Ltd (a company registered in England and Wales with company number 10533018 and registered office at 101A CROW GREEN ROAD, PILGRIMS HATCH, BRENTWOOD, CM15 9RP.

Eyes On Broadway Ltd  (a company registered in England and Wales  with company number —----------- and its registered office at —--------------.

 

Eyes On Broadway are data controllers of your personal information for the purposes of any data-protection legislation that applies. You can contact the Eyes On Broadway Data Protection Officer at 343 Muswell Hill Broadway, London, N10 1BX.

In this privacy policy, when we refer to you, we mean the person whose personal information we collect, use and process. This includes anyone who contacts us in connection with the products and services we provide or who otherwise interacts with us including, for example, on our website at www.eyesonbroadway.co.uk (the website) or in store.

 

    2. What personal information do you collect?

We may collect and process information about you including:

        your name;

        your date of birth;

        your contact phone numbers (including mobile);

        your email and postal address;

        your relevant health details including (a) current and past eye or hearing health               conditions, general health conditions and glasses, contact-lens or hearing
        prescriptions, (b) current medication details, and (c) correspondence between

        your optometrist or audiologist and your GP or ophthalmologist;

        your examination and test results;

        your payment details;

        your employment, lifestyle and driving information;

        details of any prescription supplied to you by your healthcare professional or

        medical practitioner;

        information that you provide by filling in forms on our website;

        details of your visit to the website and any transactions you carry out on the

        website;

        any information or images you give us

        any other information you have voluntarily given us.

We mainly collect this information from you when you give it to us voluntarily, but we may also collect it from other sources if it is legal to do so. This includes from the NHS or other healthcare providers, institutions or people you have authorised to provide information on your behalf (for example, parents or guardians), third-party service providers, government, tax or law-enforcement agencies, and others. We can also combine this information with information from public sources.

We may also collect personal information about you from your GP.

 

    3. How and why do we use your personal data?

Your personal data is processed for the following reasons, so that we can provide you with the best possible eye and hearing health care and customer experience. We will only process your information if we have a lawful basis to do so. The lawful bases we rely on are;

We rely on our legitimate interests to provide you with a professional eye and hearing service in the most secure and appropriate way:

        To perform eye and hearing examinations so we can understand your eye /

        hearing health and any medical conditions

        To determine your prescription for eyewear / hearing needs and dispense your

        eyewear / hearing aids.

        To book your eye / hearing tests.

        To confirm your appointment. We'll send you a confirmation if you book online

        and a courtesy reminder will be sent a short period before the appointment is

        due.

        To contact you about changes to our service that could affect or inconvenience

        you.

        To send you eye test reminders. Changes in your eyesight are usually very gradual,

        so regular eye tests are important.

        To send you eye and hearing health communication regarding eye health and

        vision correction and how you can look after this.

        To send you direct marketing communications about our products, offers and

        discounts by post, email, sms, telephone and social media. You can opt out of

        these communications at any time.

        Survey and feedback requests to help us improve our service to you and make our

        services and products more relevant to you.

        To improve our products and services to you, we use data collected through the

        use of customer surveys, cookies and research. We carry out analytics on the

        information we hold about our customers to help us understand who our

        customers are, how they use our services, purchasing behaviours, and how people

        interact with us. This enables us to plan and optimise our business - for example,

        appointment attendance, maximise the effectiveness of our advertising, products,

        services and understand how our business is performing.

        If you are browsing our website, we will not collect any information which will

        identify you by name. However, we will collect information using cookies or traffic

        data which uses IP addresses or other numeric identifiers, which analyse how

        people use our website. See Cookies policy.

        To communicate with you as well as send you healthcare information, details of

        special offers and discounts relevant to you.

        So we can respond to complaints, queries and any claims made against us.

 

We rely on contractual obligations when we process your information to fulfil an arrangement, we have made with you:

        Administration of your online account

        To process any transactions when you purchase our goods and services

        To payment card processors to process credit and debit card payments and store

        payment information; for example Worldpay and Paypal.

        So we can provide our products and services to you

        To meet our contractual obligations

       

We rely on legal obligations where we have a statutory or other legal obligation to process the information, such as for the investigation of crime:

       

        We may need to make your personal data available to other optometrists,

        medical practitioners, health and social care providers or the NHS

        Regulators may request information when carrying out their functions

        Other third parties who have a legal right to access personal data eg the police

        our insurers, external auditors and investigators

        Other companies who provide us with updated personal information e.g. changes

        to your contact information, deceased indicators

        If you choose to exercise your data rights e.g. a subject access request

        So we're able to meet our obligations as registered and dispensing optometrists

        and audiologist

        So we can respond to any complaints or claims we receive from regulators or

        other third parties

        Fraud prevention and detection

        Health and safety of members of the public, our staff and our customers

        Corporate requirements including mergers and acquisitions.

We rely on your consent and ask you to provide explicit permission to process your data:

        To process your personal data within the Eyes On Broadway group of companies

        When you enter a Eyes On Broadway competition

        When using facial scanning services to deliver personalised lenses

 

    4. How long do you keep my information for?

We and other members of the Eyes On Broadway group will keep personal information for as long as is reasonably necessary (or as defined under healthcare laws and regulations which apply) to provide products and services, including aftercare services, and to maintain records as needed to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.

 

    5. Who do you share personal information with?

We may reveal your personal information to other members of the Eyes On Broadway Group for any of the purposes set out in this privacy policy.

Each Eyes On Broadway store is operated by a company within the Eyes On Broadway Group. When you place an order for products or services in a store, the data controller of the personal information will be that store. Eyes On Broadway Group will process that information, including any health information, on behalf of the store. Eyes On Broadway Group also provides and processes IT, marketing and other services for each store and any associated personal information.

We may reveal your personal information to other people, including in the following circumstances.

        We use other organisations to help us process personal information but they are

        not allowed to use it for other purposes. We may use the information we receive

        from other organisations to add to and improve our databases of customer

        details.

        We may reveal personal information to health authorities, including NHS or

        national equivalent bodies.

        We may pass personal information to external agencies and organisations,

        including the police and other law-enforcement agencies to prevent and detect

        fraud (including fraudulent transactions) and criminal activity. These external

        agencies may check the information we give them against public and private

        databases and may keep a record of those checks to use in future security checks.

        If a claim is made, or could be made, against us or other members of the Eyes on

        Broadway Group , we may pass personal information to our insurers.

       If we sell or buy any business or assets, we may reveal personal information about

        you to the prospective seller or buyer of that business or the assets.

        If we (or substantially all of our assets) are bought or taken over by another

        organisation (or there is a reorganisation within our corporate group), personal

        information we hold about customers will be one of the assets transferred.

        We may pass certain personal information to your employer, if you have been

        referred to us as a corporate eye-care customer.

        We may pass your personal information to others to keep to any legal obligation

        (including court orders), to enforce or apply our terms and conditions of use of

        website or other agreements we have with you, or to protect our rights, property

        and safety or those of our customers, employees or others.

        We may disclose an anonymised version of your contact details, gender and date

        of birth (we use a process called hashing to protect your details) to third party

        social media platforms such as Facebook to enable us to display marketing to

        you. "Hashing" is similar to encryption and means that we scramble the plain text

        to create a unique and irreversible message. This means that the social media

        sites do not receive a plain text version of your contact details. Where we do this,

        we require social media providers only to use your information for the purposes of

        enabling us to display marketing to you through their platform and not for any of

        their own purposes. You can update your social media privacy preferences on your

        own social media accounts.

 

    6. How do you process my personal information?

We may share your personal information with other members of the Eyes On Broadway group and organisations who provide services for us.

We also take reasonable steps to make sure your personal information is adequately protected in line with the requirements of the UK data-protection law.

    7. Our cookie policy

We use cookies to improve how our website operates. You can find more information in our Cookie Policy.

 

    8. How can I update or change my personal information

You can update or change your personal information at your Eyes On Broadway store, or by contacting opticians@eyesonbroadway.co.uk

    9. What rights do I have?

You have certain rights under UK data-protection legislation, including the option to:

        access your personal information – we may charge a fee if we are allowed to do so

        by law;

        correct your personal information if it is inaccurate or incomplete;

        erase your personal information and prevent further processing in specific

        circumstances and where there is no other legal reason for us to continue keeping

        or processing that information. These include for example:

        if the personal information is no longer needed in relation to the purpose for

        which it was originally collected or processed;

        if you withdraw your permission;

        if you object to us processing your personal information;

        if you ask us to stop processing your personal information (although we are

        entitled to store your personal information, we cannot further process it if you ask

        us not to);

        if we move or transfer your personal information to another organisation; and

        if you object to us processing your personal information in the following

        circumstances.

        If processing is based on legitimate interests or carrying out a task in the public

        interest or when exercising an official authority.

        If information is processed for direct marketing.

        If information is processed for purposes of scientific or historical research and

        statistics.

To ask for any of the above rights, please contact: opticians@eyesonbroadway.co.uk

 

You have a right to complain to the Information Commissioner’s Office. They can investigate whether organisations are keeping to data-protection law. See ico.org.uk

    10. What choices do I have?

We may use your personal information to contact you about our products and services.

 

If you do not want to receive marketing material, including special offers and discounts you can let us know in store, by emailing opticians@eyesonbroadway.co.uk  or phoning the team on 0208 883 2183.

You can choose to stop receiving marketing emails from us by following the unsubscribe link and instructions on the marketing emails we send you.

    11. Protecting personal information

We use a variety of security technology and procedures to help protect your personal information from unauthorised access and use. Examples of these are shown below.

        Encryption, meaning that information is hidden so that it cannot be read without

        special knowledge (such as a password). This is done with a secret code or what’s

        called a ‘cypher’. The hidden information is said to then be ‘encrypted’.

        Using a different name for you so we can hide parts of your personal information

        from view.

        Controlling access to systems and networks as this allows us to stop people who  

        are not allowed to view your personal information from getting access to it.

        Training our staff so we make them aware of how to handle information and how

        and when to report when something goes wrong.

        Regular testing of our technology and ways of working, including keeping up to

        date on the latest security updates.

 

We have no control over the contents of other websites or resources which are linked to our website. We accept no responsibility for them or the privacy practices they use, or for any loss or damage that may arise from you using those websites or resources.

    12. Updating our Privacy Policy

We may update this privacy policy from time to time. Any updates will take effect as soon as they are posted on our website.

    13. Contact us

If you have any questions about this privacy policy, or you would like to change any of the preferences you have chosen in store, online or write to Data Protection Officer at Eyes On Broadway, 343 Muswell Hill Broadway, London, N10 1BX.

 

Last updated 4th August 2022.

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